Avoid the 0871 sales number that appears on the Appliances Direct website. This is a premium rate number for which you will be charged at least 13pence per minute plus an access charge.
Instead use the Appliances Direct contact number 0330 0412 271. As an 0330 number phoning the customer service number will likely be included as free minutes in your mobile phone package. If you are not sure contact your mobile phone provider.